Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later. Join Your Publishing Professor and Executive Director of WriterFest, Sara Wigal in this dynamic workshop.

This course includes:

• Introductory seminar sharing theory and best practices for beginning a cohesive author brand. We’ll answer the questions posed above, and help you:

  • Choose which sites or apps you want to employ to communicate your brand

  • Learn time management strategy for working on book branding

  • Decide what services you need to hire out and which you can do yourself

• One follow up one-on-one consulting session with me (after you’ve done a little prep work) so we can set you up for brand success!

• Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing

See details and register here: https://www.yourpublishingprofessor.com/authorbranding